---
title: "Launch Video Cost Calculator for Startups"
description: "What will your launch film, product demo, explainer or social clips cost in 2026? Answer four questions for a realistic range and what moves it."
url: https://airform.design/launch-video-cost-calculator
---

# What will your launch video cost?

Answer four questions for a realistic range, based on what startups pay in 2026.

Companies we’ve worked with: Netflix, OpenCode, Disney, NIL Club, Tavus, Variant, ScreenX, 2048, Scaleup AI, Boston Dynamics, Higherlevels, Tonic, Blorm, Horizon3 and Well.

A market range from our cost guides, not a quote. The honest number for your video comes from a short call. Designing the product too? Try the [design cost calculator](https://airform.design/design-cost-calculator).

## The ranges behind the calculator

For a video that animates your product’s screens, before extras. 2D motion graphics add about 15% and 3D about 80%, and each extra adds $500 to $2,000. Pick one to see it in the calculator.

Launch film:

Under 30 seconds, $6,000 to $8,000, 2 to 3 weeks.

30 to 60 seconds, $6,500 to $11,000, 3 to 5 weeks.

1 to 2 minutes, $9,000 to $15,500, 4 to 6 weeks.

Product demo:

Under 30 seconds, $6,000 to $7,500, 1 to 2 weeks.

30 to 60 seconds, $6,000 to $9,000, 2 to 4 weeks.

1 to 2 minutes, $6,500 to $12,000, 3 to 5 weeks.

Explainer:

Under 30 seconds, $6,000 to $8,000, 2 to 3 weeks.

30 to 60 seconds, $6,000 to $11,000, 3 to 5 weeks.

1 to 2 minutes, $7,500 to $14,000, 4 to 6 weeks.

Social clips:

Under 30 seconds, $6,000 to $6,500, 1 to 2 weeks.

30 to 60 seconds, $6,000 to $7,500, 1 to 2 weeks.

1 to 2 minutes, $6,000 to $9,000, 2 to 3 weeks.

## Questions founders ask

**How accurate is this calculator?**

It gives the range most startups pay a studio for a video like yours, from the same figures as our launch video cost guide. Your own number depends on things only a conversation shows, like how settled your story is and how soon you launch.

**What do these prices include?**

The concept, script, storyboard, design, animation and final files. Voiceover, music, extra cuts and a teaser are the extras in the calculator. Filming with actors or a crew, and paid ads, are separate.

**Why does 3D cost so much more?**

Every object has to be modelled, lit and rendered, which takes far longer than animating your screens or flat graphics. A clear 2D video often works just as well for a software launch.

**Is this what Airform charges?**

No, it’s a market range, not our quote. We give you our own number after a short call, once we know what you’re launching.

**How early should we start on a launch video?**

About four to six weeks before launch, once the screens the video will show are settled. A short film can be done faster, but a little room makes the result much better.

Still have a question? Ask me directly.

[Book a call](https://cal.com/mikedesign/) [Email](mailto:mike@airform.design?subject=I%E2%80%99m%20interested%20in%20your%20services)