---
title: "SaaS Launch Design: Product, Launch Page and Video"
description: "Launching a SaaS product? The product screens, launch page and launch video from one designer, so launch day tells one story. Start in 2 to 5 days."
url: https://airform.design/saas-launch
---

# Everything your SaaS launch needs

The product screens, the launch page and the launch video, from one designer, so launch day tells one story.

Companies we’ve worked with: Netflix, OpenCode, Disney, NIL Club, Tavus, Variant, ScreenX, 2048, Scaleup AI, Boston Dynamics, Higherlevels, Tonic, Blorm, Horizon3 and Well.

## Everything launch day shows

Three pieces that have to tell the same story. We design all three, in one plan, for your date.

-   ### The product screens
    
    The screens your launch story shows: sign up, the first run and the moment people see why it’s useful.
    
    Onboarding Core flow Empty states
-   ### The launch page
    
    One page with one message and one button, built to go live fast and grow into your full website later.
    
    Copy Design Framer build
-   ### The launch video
    
    A 30 to 60 second film made from the real screens, plus the short cuts and gallery images for launch day.
    
    Launch film Social cuts Gallery

## One person, one story

Split a launch between a product designer, a web designer and a video freelancer, and you become the project manager. Here the person who designs your product also makes the page and the film.

Question

With three freelancers

At Airform

Briefs to write

Three, one for each

One

What the video shows

Screens from weeks ago

The screens you ship

Who keeps it on schedule

You

Me

What launch day says

Three versions of the story

One story everywhere

> “Michael was incredible to work with. He delivered a **stunning visual at lightning speed**, without sacrificing an ounce of quality. He instantly grasped the brand, transforming it into a piece of media that now anchors our hero rebrand.”

Alex Behrens Tavus

![Tavus logo](https://airform.design/_astro/tavus.CuCKjKda_Z10IUk0.webp)

## Four weeks to launch day

[The full plan](https://airform.design/blog/what-a-design-studio-can-do-in-4-weeks-before-saas-launch)

1.  ### The story and the brief
    
    Week 1
    
    We agree the one use case to show and write the launch message. The video script starts from the same moment.
    
2.  ### The product screens
    
    Week 2
    
    The screens in the story are designed and handed to your developers, and locked for the film.
    
3.  ### The page and the film’s look
    
    Week 3
    
    The launch page is designed and built, and the film is storyboarded and animated from the designed screens.
    
4.  ### Launch day ready
    
    Week 4
    
    The final cut, social versions and gallery images, finished a few days early so there’s room for surprises.
    

## What it costs

Every launch gets a fixed price after a short call, the launch page included. For a range first, add the design and the video together.

[Design cost calculator The product screens. Pick A launch video to add the film. Try it](https://airform.design/design-cost-calculator) [Launch video cost calculator The film and its cuts, by kind, length, style and extras. Try it](https://airform.design/launch-video-cost-calculator)

## Launching a new SaaS product?

Tell us your date and what you’re launching. We’ll tell you what fits in the time you have.

[Book a call](https://cal.com/mikedesign/)[Prefer email?](mailto:mike@airform.design?subject=I%E2%80%99m%20interested%20in%20your%20services)

## Questions founders ask

**What does a SaaS launch package include?**

The product screens your launch shows, a launch page with one clear message, and a 30 to 60 second launch video with short cuts and gallery images. We agree exactly what’s in it on the first call.

**How long does it take?**

Usually about four weeks for a focused launch. We plan backwards from your date, and the screens the film shows are locked by the end of week two.

[What fits in 4 weeks](https://airform.design/blog/what-a-design-studio-can-do-in-4-weeks-before-saas-launch)

**What if our product isn’t finished yet?**

That’s normal. The video and the launch page use the designed screens, so they don’t wait for the build.

**Can we do only part of it?**

Yes. Some founders only need the video, others only the screens and the page. The advantage of one person is that whatever you pick tells the same story.

**How do you price it?**

Within 1 to 2 business days of the intro call, you get a clear scope, a timeline and a fixed price. Our calculators give you a market range before that.

[Try the design cost calculator](https://airform.design/design-cost-calculator)

Still have a question? Ask me directly.

[Book a call](https://cal.com/mikedesign/) [Email](mailto:mike@airform.design?subject=I%E2%80%99m%20interested%20in%20your%20services)