Who you’ll work with
Michael Nowak
Founder of Airform
Designing building and animating digital products for 15+ years. Today I lead every Airform project myself, so you get one senior person for your product, website and launch video.
Hi, I’m Michael. Your designer.
For 15+ years I’ve been designing, building and animating digital products.
I lead every project myself, so you get one senior person for your product, website and launch video.
Airform is a founder-led design agency helping startup founders with product design, marketing websites, and launch videos.
When you work with Airform, you work with the founder.
The person you talk to is the person who designs your product, builds your website and makes your launch video. There is no sales handoff and no junior team in the background. We keep Airform small on purpose, so we stay close to the work and do a few things really well.
How I got here
- 15+ years designing
- 100+ founders helped
- 180k+ people follow my work
Worked withNetflix and Disney.
Featured byGoogle, Adobe and Figma.
I’ve spent my career designing digital products, and the animation and video that launch them. Along the way I’ve also taught over 100 designers and editors.
But the big names aren’t what I care about most. Years of design and animation taught me what really matters: helping people understand something in the few seconds you have their attention.
Why I started Airform
Two things pushed me to start it:
01 Agencies got too complicated
Too many steps, too much back-and-forth, and too many people between the founder and the work. It slowed projects down just when startups needed speed.
02 Good products went unnoticed
Founders were building good products that people didn’t understand at first. So those products never got the attention they deserved.
My design and animation skills were exactly what fixes both problems. By leading every project myself, I can take a founder’s product from first idea to launch without losing quality, speed or clear communication.
That’s Airform. Senior work, done directly, with nobody in between.
Most products don’t struggle because they’re bad. They struggle because people don’t understand them fast enough to care.
What we believe about design
Built around you
We start with your vision, your users and your business. Then we design around them, not around our own taste.
Strategy, not decoration
Design should solve a real problem for your users and help your business grow. Looking good is not enough.
Clarity above all
You get about five seconds of someone’s attention. We design for the “oh, I get it” moment.
“I have worked with Michael on several photo-real 3D animations for science and technology product launches. Not only does he create beautiful work, he does it with the highest level of professionalism and great communication throughout the project.”
Questions founders ask
Who will I work with?
You’ll work directly with me, Michael Nowak, the founder and designer behind Airform. I do every project myself.
What happens on the intro call?
It takes 15 minutes. Tell us what you’re building and when you need it. We’ll tell you honestly whether we can help, and nothing is expected after the call.
How a project runsWhat will it cost?
Within 1 to 2 business days of the intro call, we send you a clear scope, a timeline and a fixed price, so you know the cost before anything starts.
How soon can we start?
Usually within 2 to 5 days. Book a 15-minute intro call and we’ll confirm.
What if we don’t like the direction?
You’ll see real work from us every week and shape it with your feedback, so there are no surprises at the end.
Why not hire designers full-time?
Hiring takes weeks, and a senior designer costs well into six figures a year. We can usually start within 2 to 5 days, with no long contract, and you can pause or stop at any time.
What if we don’t have any assets?
That’s fine. We can start from an idea and a few notes. We’ll shape the screens, the visual style and, for a video, the story, script and storyboard.
Can you work with our developers?
Yes. We hand over Figma files and clickable prototypes, so your developers can see exactly how every screen works and moves. We keep in touch through Slack and written feedback.
What tools do you use?
- Figma
- Product design and clickable prototypes
- Framer
- Websites
- Rive
- Animation inside your app
- Cinema 4D
- 3D for launch videos
- Adobe Creative Cloud
- Animation and editing for launch videos
- AI tools
- Where they save time, never instead of the craft
Working in something else? Tell us on the call.
