Skip to content
  • 100+founders helpedStartups
  • 15+years designing productsExperience
  • 180k+people following our workCommunity
  • 2 to 5 daysto get startedFast start

The dashboards we design

A dashboard is often the screen people see most in your product. If they can’t read it in a few seconds, they stop coming back, or they export the data and work it out in a spreadsheet.

  • Analytics and reporting

    Numbers and charts that answer the question people opened the page for, before they have to scroll.

    • Key numbers
    • Charts
    • Reports
  • Admin and internal tools

    Tables, filters and settings that let a team get through its work fast, without wrong clicks.

    • Tables
    • Roles and access
    • Bulk actions
  • AI and data products

    Screens that show what the AI or the model did and why, so people trust the result and act on it.

    • AI features
    • Alerts
    • Explanations

What makes a dashboard easy to read

More on designing dashboards people understand
  • Numbers with context

    A number alone says little. We show it next to a goal, the week before or a normal range, so people can tell good from bad.

  • The right chart for the job

    Lines to show change over time, bars to compare, tables when people need exact values. No chart just for decoration.

  • One question per screen

    Every dashboard starts with the question its user opens it for. The answer goes at the top, and the details sit below it.

  • Real data, not perfect data

    We design for long names, huge numbers, empty days, slow loads and errors, so the dashboard still works on day one.

  • Ready for your developers

    Components and rules in Figma that match how your team builds, so the dashboard ships the way it was designed.

Selected dashboards

See more work
Cadence dashboard with meeting completion, attendance, team mood and meeting history
Dashboard design

Team performance dashboard

The product
A dashboard that shows how a team’s standups, retros and planning are going.
The challenge
Turnout, action items and mood all compete for attention.
How the design helps
Four scores up top, then the charts behind them, so a lead reads the week in seconds.

The designer you meet is the designer you get

More about Michael

Agencies win you with a senior pitch, then hand the work to someone you’ve never met. Here, that doesn’t happen. I’m Michael, and I do every project myself, from the first call to the final file.

QuestionAt most agenciesAt Airform
Who pitches youA senior partnerMe
Who does the workA team you haven’t metMe
Who you talk toAn account managerMe

How it works

Our process
  1. Step 1: Intro call

    15 minutes

    Tell us what the dashboard is for and who uses it. We’ll tell you honestly if we can help.

  2. Step 2: Scope and plan

    1 to 2 business days

    You get a clear scope, a timeline and a fixed price before anything starts.

  3. Step 3: Design and iterate

    Every week

    You see real screens with real data as they grow, and shape them with your feedback.

  4. Step 4: Handoff

    Ready to build

    Figma files and clickable prototypes your developers can build from, and we stay around for questions.

Designing a new dashboard?

Tell us who uses it and what they need to see. We’ll help you work out what it needs, with no pressure.

Questions founders ask

How much does dashboard design cost?

It depends on how many screens and states the dashboard has, how complex the data is and how much is already built. Once we understand the scope, we’ll send you a clear quote.

Try the design cost calculator
Can you redesign a dashboard we already have?

Yes. Most dashboards we work on already exist. We keep what people use, fix what confuses them and make the whole thing calmer and easier to read, without starting from scratch.

Do you design with real data?

Yes, as early as we can. Real numbers show what breaks a layout, like long names, huge values or empty days, so we design for those cases too.

Can you work with the components our developers already use?

Yes. We design around the chart library and components your team already builds with, so the designs can be built the way they look.

Do you also design the rest of the product?

Yes. Dashboards are often one part of a bigger product. We design the whole thing, web and mobile, so it all feels the same.

Product design for startups
How soon can we start?

Usually within 2 to 5 days. Book a 15-minute intro call to confirm.

Still have a question?Ask me directly.

Ready to take the next step?
Let’s map out your project.

15 minutes, no pressure. You’ll leave
with a clear next step.

Book a call(opens in a new tab)