A market range from our cost guides, not a quote. The honest number for your video comes from a short call. Designing the product too? Try the design cost calculator.
The ranges behind the calculator
For a video that animates your product’s screens, before extras. 2D motion graphics add about 15% and 3D about 80%, and each extra adds $500 to $2,000. Pick one to see it in the calculator.
Questions founders ask
How accurate is this calculator?
It gives the range most startups pay a studio for a video like yours, from the same figures as our launch video cost guide. Your own number depends on things only a conversation shows, like how settled your story is and how soon you launch.
What do these prices include?
The concept, script, storyboard, design, animation and final files. Voiceover, music, extra cuts and a teaser are the extras in the calculator. Filming with actors or a crew, and paid ads, are separate.
Why does 3D cost so much more?
Every object has to be modelled, lit and rendered, which takes far longer than animating your screens or flat graphics. A clear 2D video often works just as well for a software launch.
Is this what Airform charges?
No, it’s a market range, not our quote. We give you our own number after a short call, once we know what you’re launching.
How early should we start on a launch video?
About four to six weeks before launch, once the screens the video will show are settled. A short film can be done faster, but a little room makes the result much better.
