Everything launch day shows
Three pieces that have to tell the same story. We design all three, in one plan, for your date.
The product screens
The screens your launch story shows: sign up, the first run and the moment people see why it’s useful.
OnboardingCore flowEmpty statesThe launch page
One page with one message and one button, built to go live fast and grow into your full website later.
CopyDesignFramer buildThe launch video
A 30 to 60 second film made from the real screens, plus the short cuts and gallery images for launch day.
Launch filmSocial cutsGallery
One person, one story
Split a launch between a product designer, a web designer and a video freelancer, and you become the project manager. Here the person who designs your product also makes the page and the film.
- Three freelancersAt Airform
- Briefs to writeThree, one for eachOne
- What the video showsScreens from weeks agoThe screens you ship
- Who keeps it on scheduleYouMe
- What launch day saysThree versions of the storyOne story everywhere
| Question | With three freelancers | At Airform |
|---|---|---|
| Briefs to write | Three, one for each | One |
| What the video shows | Screens from weeks ago | The screens you ship |
| Who keeps it on schedule | You | Me |
| What launch day says | Three versions of the story | One story everywhere |
“Michael was incredible to work with. He delivered a stunning visual at lightning speed, without sacrificing an ounce of quality. He instantly grasped the brand, transforming it into a piece of media that now anchors our hero rebrand.”
Four weeks to launch day
The full planThe story and the brief
Week 1We agree the one use case to show and write the launch message. The video script starts from the same moment.
The product screens
Week 2The screens in the story are designed and handed to your developers, and locked for the film.
The page and the film’s look
Week 3The launch page is designed and built, and the film is storyboarded and animated from the designed screens.
Launch day ready
Week 4The final cut, social versions and gallery images, finished a few days early so there’s room for surprises.
What it costs
Every launch gets a fixed price after a short call, the launch page included. For a range first, add the design and the video together.
Launching a new SaaS product?
Tell us your date and what you’re launching. We’ll tell you what fits in the time you have.
Questions founders ask
What does a SaaS launch package include?
The product screens your launch shows, a launch page with one clear message, and a 30 to 60 second launch video with short cuts and gallery images. We agree exactly what’s in it on the first call.
How long does it take?
Usually about four weeks for a focused launch. We plan backwards from your date, and the screens the film shows are locked by the end of week two.
What fits in 4 weeksWhat if our product isn’t finished yet?
That’s normal. The video and the launch page use the designed screens, so they don’t wait for the build.
Can we do only part of it?
Yes. Some founders only need the video, others only the screens and the page. The advantage of one person is that whatever you pick tells the same story.
How do you price it?
Within 1 to 2 business days of the intro call, you get a clear scope, a timeline and a fixed price. Our calculators give you a market range before that.
Try the design cost calculator